The processes involved in creating augmented reality experiences do not change much from one sector to another, being possible to apply them in a variety of types of businesses.
Many companies resort to the use of augmented reality solutions, with the aim of improving services and product presentation in both the B2B and B2C markets. This technology has revolutionized key business areas such as:
Visualizing future products through augmented reality is helping teams streamline design, processing and reducing prototyping costs.
Through it, the gap between 3D modeling, tools and final product is reduced. Previously, the only way to view full-size projects was through physical prototypes.
The entire product lifecycle can be viewed through the augmented reality application that covers all design elements through a computer rendering program to preview products.
Often the application of augmented reality is the most efficient and accurate way to demonstrate a product, allowing instantaneous appreciation.
Simulating full-size products in the customer’s concrete environment is a way to persuade more and, consequently, increase sales. Through augmented reality the sales representatives present ultra-realistic products directly from the store that are shipping the product.
Augmented reality is helping the market to produce innovative and flamboyant advertising campaigns. Brands are broadening the engagement of campaigns through experiences with the use of this technology, thus generating a new definition for interactive media.
Through smartphones and tablets, augmented reality allows customers to try out products and services at home even before the final purchase.