25 Sep Google Madrid
About our temporary home in Madrid.
An old factory restored in the center of Madrid was the space chosen by Google to host the Madrid campus, “a place that was born with the aim of becoming the epicenter of entrepreneurship and innovation in Spain”, in the words of Sofia Benjumea, director of Campus Madrid. After London, Seoul and Tel Aviv, the internet giant opens the fourth world headquarters of entrepreneurship. And why Madrid? “Because here we find a high density of startups with potential to start,” said Benjumea, “and there was no place for entrepreneurs to learn and develop their business in the city.
Its operation is simple. The more than 2,500 square meters of the building are structured in four floors that correspond to the different levels.
“The idea is that the cafeteria is the first meeting point for entrepreneurs.” Communication is encouraged and the exchange of ideas and group work is encouraged.”
And the cafeteria is promoted to the rest of the factories, in which SeedRocket and TechHuboperam, the partners with whom Campus Madrid works to help start-up companies.
SeedRocket is the first Spanish initialization accelerator.
At Campus Madrid, he also conducts orientation sessions and training courses for small projects that are entering the business world. “We hold sessions of various kinds, such as legal issues, marketing or technology,” explains Rafael Martín, manager of SeedRocket. “In the few days we were at Campus Madrid, we met people who wanted to build things and grow. This is an opportunity to meet, a confluence where you talk to people face to face. , there is a real exchange. ”
Carmen Bermejo, CEO of Tetuan Valley, an association that helps people who are in business recently and who also work at the Madrid Campus, agrees: “In the city, there were several events, lectures and conferences in different places. It took a place to go knowing that everything was within reach. ”
Having a team dedicated to the project and clear the way forward are some of the tips that these accelerators offer. “You have to know when to get on an accelerator. It’s a very useful tool, but always after being locked in a room to think and build,” Martin explains.
In turn, the TechHub conducts job sharing sessions with interested companies. The company also manages a global community of digital entrepreneurs with worldwide influence, something totally useful for the idea of Campus Madrid to unite startups from all over the planet to exchange experiences and learn about the realities and way of working of others. “Mentoring programs are unique to each group. They are flexible and adapt to all circumstances,” explains Benjumea. Some of them are volunteered by Google employees. “We have, for example, a few sessions focused on parents with small children to teach them how to reconcile family life with entrepreneurship. It’s a luxury for startups to be able to count on the help of a company like Google.”
The Campus Madrid headquarters also has an auditorium with capacity for 200 people to hold events, “which are a fundamental part of the entrepreneurial process,” explains Benjumea. In addition, any member requesting the space may dispose of it.